"The average redemption rate for direct mail is 4.4%. The average redemption rate for email is 0.12%."Source: Direct Mail News
"The redemption rate of text coupons is 15% compared to less than 1% for print."Source: Jupiter Research
"27% of consumers are more likely to buy a new product from a text."Source: Nielsen
"The open rate for email is 31% the click rate for an offer is 3.4% and redemption rate is .05%."Source: MailChimp
"While email inboxes are commonly filled with hundreds of unopened emails 94% of texts are read from start to end."Source: Pew Research
"99% of all texts are read."Source: Pew Research
"90% of all texts are usually read within three minutes of being received."Source: Pew Research
"91% of people keep their cell phones within 3 feet at all times."Source: Morgan Stanley
"80% of cellphone owners text."Source: Pew Research
"66% suffer from "nomophobia" the fear of being without your cell phone"Source: SecurEnvoy
"41% of US males have two phones in an effort to stay connected."Source: SecurEnvoy
"US women text 14% more than men."Source: Nielsen
"96.4% of smartphone users send text messages on their devices."Source: Arbitron
"87% of US smartphone owners send and receive texts daily."Source: Harris Interactive
"American adults with annual household incomes over $100,000 text 5% more than those from lower brackets."Source: Shullman Research Center
"49% of those who use "Social Media" would rather text than call."Source: Performics
"Text messaging users in the US send or receive an average of 35 messages per day."Source: Forrester Research
"79% of smartphone users use their phone to help them shop, with74% ultimately making a purchase."Source: Google
"63% of users say they are as comfortable or more comfortable with ads on their phones."Source: On Device Research/InMobi
"50% of those receiving a text message from a retailer make a purchase as a result."Source: Prosper Mobile Insights
"33% of US consumers prefer offers by text as opposed to 21% mobile web (including email) 11% app & 8% voice mail."Source: Direct Mareketing Association/Velti
"1% to 41% more monetary profit is being reported by business owners who utilize SMS marketing by sending text messages."Source: Financial Newsline
"The use of text message marketing is set to grow over 2700% over the next four years."Source: Financial Newsline
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